Mary Ferrara
Busby.

Brand marketing and partnerships leader turning creative vision into commercial impact.

New Canaan, CTmary.busby@me.com646.295.5827LinkedIn
Portrait of Mary Ferrara Busby

Approach

Senior brand marketing and partnerships leader with 15+ years building integrated omni-channel platforms and strategic collaborations for lifestyle, media, start-up, private equity-backed, and Fortune 500 brands. Known for bringing brand stories to life through seasonal campaigns, experiential activations, and cross-functional leadership across creative, social, PR, and partnerships.

Brand StrategyIntegrated MarketingStrategic PartnershipsExperiential ActivationsCreative Direction
“Good things happen when creative worlds collide. I thrive at the intersection of design, community, and purpose-driven commerce.”

Capabilities

Expertise

Strategy

  • Brand Strategy
  • Integrated Marketing
  • Seasonal Campaigns
  • Go-to-Market
  • Content Franchises

Partnerships

  • Strategic Partnerships
  • Influencer & Ambassador Programs
  • Celebrity Seeding
  • Talent Negotiations
  • Sponsorships

Execution

  • Experiential Activations
  • Event Production
  • Cross-Functional Leadership
  • Creative Direction
  • Public Relations

Industry Experience

Sectors

Deep experience across lifestyle, media, start-up, private equity-backed, and Fortune 500 environments — translating sector-specific insight into brand-building momentum.

Lifestyle & HomeFood & CPGMedia & PublishingEntertainmentSportsDesign & RetailFortune 500Nonprofit & EducationTech & AutomotiveStart-UpsPrivate Equity-Backed

Selected Brands

Worked With
PepsiCoorsKraftGilletteAudiFood52SchoolhouseCondé NastFAO SchwarzLladróMaximStuffNBAMajor League SoccerNew York MagazineOmnicomDennis Publishing

Beyond the Work

Personal

Family

Proud mother of two boys.

Music

Lifelong Taylor Swift fan.

Movement

Never misses a chance to dance.